How to gain more organic traffic on your website through a blog

A blog can be a great way to drive intent-driven traffic to your website. If you’re providing valuable content that seeks to answer questions and provide valuable insights, it can do a lot to establish your brand, create recurring traffic, and rank for keywords that will help drive customers.

Try to create content that specifically highlights and solves user problems. Be interesting and unique by providing a perspective that isn’t as universal as all the other content that out there. It’s not lie that content marketing for SEO  and other SaaS fields is oversaturated; but that doesn’t mean that you can’t find a new way to address recurring issues.

The world of SEO and other similar pursuits are always changing. SEO used to be just about getting backlinks and showing up 1st on the SERP. Now it’s so much more complex: there are a multitude of things you can do to optimize your website and drive traffic.

Here are some ways you can increase traffic to you blog

• Build a presence on social media and attract followers. Publish content and engage your base regularly and if it’s good, unique, and helps solve problems or continuously provides users with engaging content, your followers should multiply and traffic increase.
• Build a presence in the search engines by doing keyword research, link building, and refining your SEO strategy. Unless your BuzzFeed or other virally driven content sites, search engine traffic is sustainable over the long run if you’re ranking on the first page. Use long-tail and local SEO practices to get the right kind of traffic.
• Enlist in paid advertising services either on social media, PPC campaigns in search engines, or through other advertising platforms.
• Build backlinks from other sites to increase your referral traffic. This will double-down on your SEO efforts if the backlinks are coming from reputable and high-ranking sites.
• Create direct traffic through other forms of advertising if your domain name is memorable enough. This worked very well for GoDaddy.com and other sites that could get their website name stuck in your head with a catchy jingle.

Those essentially cover the 5 main traffic channels, and all of them take time and effort to do correctly and effectively.