Ways to make your website more effective

If you have found out that your website is not drawing substantial traffic and that it is not in a good, healthy shape - consider yourself lucky that you have at least woken up to this fact.

There are thousands of websites languishing on the World Wide Web, about which their owners have little or no clue. At least you know where you stand and are looking for ways to get out of the situation.

The fact that you have taken the effort to think beyond designing speaks a lot about you. The next step from here is to take control. Check out why, where and what is wrong with your website and what can be done about it.

If you can’t figure out what needs to be done, seek professional help. You can even avail my Website Analyses Service which I offer FREE of cost to my clients.

Anyway coming back to the core issue – we will start with the Designing aspect. Importance of a well designed website cannot be undermined in today’s competitive business environment.

Our website to be effective should not only have appealing and attractive look but should also possess top class usability, and deliver right information. For a website to be effective, it is important that it ranks high in the major search engines when a potential customer types in a certain keyword or phrase.

That is the basic purpose of any website. A website is as good as number and quality of queries it generates.

But how can you make it all work?

The answer is simple- Implement ethical, white hat SEO on your site. According to industry experts making a website more valuable and easy-to-use for consumers is also a way to increase its search engine ranking.

For a website to be relevant to the consumer, entrepreneurs should ensure that it has optimized, quality content. Another way to make sites attractive for the consumer is to have internal links with anchor text that can trigger visitor’s and spider’s interest to explore the site further and stay longer.

The visitors are more likely to use a website or come back if they are convinced with the usability aspect of website. I always tell website owners to worry about making their website effective while they are at the designing stage and not panic after.

A lot of new web site owners put up a site without doing any research, or even knowing that it exists. When you are hiring a web designer convey clearly that you are looking for a website that will bring you visitors.

That’s the right way to do it. So while you are at it, you might as well get it right the first time - from the ground up. If you are unsure about where to go from this point, it would be better to work in collaboration with SEO firm or an individual well versed in the art of using on-site and off-site SEO techniques to make your website more effective and drive targeted traffic.